Pixels and Other Tracking Tech 101
Key Takeaways:
- Pixels and Privacy Concerns: Pixels are bits of code that track user activity and share that information with third parties, often for advertising purposes. This raises privacy concerns, especially in healthcare where sensitive health information may be collected.
- Rise in Lawsuits: There has been a significant increase in lawsuits against companies using pixels. These lawsuits allege violations of privacy laws and wiretapping statutes.
- Challenges for Businesses: Defending against these lawsuits can be challenging due to the evolving legal landscape, technology advancements and high plaintiff expectations for settlements.
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